More than 60 years have passed since Morita Kagaku Kogyo was founded as a specialized sweetener manufacturer.
During these years, we have been able to make numerous contributions to the commercialization of Stevia sweeteners and have become known as "The Pioneer of Stevia".
As a pioneer, we have worked hard for technology development based on an integrated system from cultivation to extraction and refinement, bringing first to the world the Rebaudioside A sweeteners and creating a new and unexplored market.
In 2014, we managed to go one step further, succeeding for the first time in the world in developing the ultimate Stevia sweetener with no bitterness.
In the 21st century, healthier and safer foods are demanded and great tasting low calorie sweeteners are needed even more than before. As a sweeteners' specialist, it is our mission to meet this need.
Adding originality and creativity into our accumulated efforts and know-how, we look forward to providing the world with even better sweeteners. Sweeteners developed by Morita.
It is our belief that these sweeteners can contribute to a healthier society for the 21st century and we look forward to working hard toward this goal.
Thank you for your interest in our company and products.
President and CEO
|Trade Name||Morita Kagaku Kogyo Co., Ltd.|
|Year Established||July, 1949|
|Postal code :577-0002
19-18, 1-chome, Inadauemachi, Higashi Osaka 577-0002, Japan
|President -Toyoshige Morita
Executive Director - Mitsuyo Morita
Executive Director - Koji Morita
|Company Capital||55,600,000 JPY|
|Factory Address||Postal code:719-2642
100, Tarumi, Niimi, Okayama, Japan
|Areas of Business||Manufacturing and selling of Stevia sweeteners
Trading of food ingredients & additives
|July 1949||Morita Kaichi establishes Morita Kagaku Kogyo and begins the
manufacturing and selling of synthetic sweeteners and other industrial pharmaceuticals.
|January 1960||Morita Kagaku Kogyo becomes incorporated.|
|May 1971||Morita Kagaku Kogyo succeeds in the commercialization of Stevia
sweeteners for the first time in the world and becomes a
|October 1974||First in the world succeeds in large-scale cultivation of Stevia and
establishes an integrated system from plant growth to extraction and
refining / processing.
|June 1975||Discovers the sweetest component of the Stevia leaf,
|March 1982||Develops a high Rebaudioside A product.|
|January 1985||Begins the cultivation of Stevia overseas.|
|May 1994||Obtains a patent on the manufacturing process of a new Stevia sweetener.|
|October 1994||Launches the enzyme treated Rebaudioside A series.|
|November 1999||Receives the Award for Excellent food,Machinnery and Materials (established by the Japan Food Journal)|
|February 2000||Obtains a patent on a new variety of Stevia in the United States.|
|September 2000||Obtains a patent on Stevia plant.|
|November 2000||Receives the 20th Century Food Industry Award (established by the Japan Food Journal)|
|September 2002||Registered in the GMP list of Japan Food Additives Association (JAFA
|August 2005||Expands its business overseas.|
|April 2006||Enters strategic partnership with Ingredion incorporated (Formerly known as Corn Product International).|
|March 2009||Obtains Kosher certificate.|
|October 2010||Obtains Halal certificate.|
|April 2010||Becomes a founding member of the International Stevia Council.|
|April 2013||Launches new product "MORITA RA-IM".|
|January 2014||Launches new product "TastePlus MS series".|
|August 2014||Obtains a patent on Rebaudioside M and other new steviol Glycosides.|
|October 2016||Launches new product "MORITA RA-AD".|
A stevia dedicated factory with advanced technology facilities located amidst rich and natural environment conservation area and surrounded by the river Takahashigawa and a beautiful valley known as Ikura.
Shift from artificial to natural sweeteners.
The trigger for Stevia's awareness, was the temporary sales ban of Saccharin due to carcinogenicity doubts. In a period when only artificial sweeteners are being used, Stevia starts to be recognized as a potential alternative.
May 1971. Commercialization of Stevia as a sweetener.
Following Dulcin's and Cyclamate's ban after the World War II, Morita starts looking for safe and natural alternatives.
Using dried leaves of Stevia from Paraguay, Morita launches a liquid product in 1971.This is the very first commercial Stevia sweetener.
Creating the Stevia business
Building the factory and at the same time developing the refinement technology was something very challenging, but opened the way for what now is a successful Stevia dedicated factory.
Morita's Stevia extraction factory is built (Niimi, Japan 1977)
Building intellectual property
The research on what is now well known as Rebaudioside A, was a common effort with Kinki University and was completed at the same time with a publication by Hiroshima University.
This is the beginning of Morita's intellectual property strategy, with patents and patent applications not only for better tasting Stevia sweeteners, but for differentiated plant varieties as well.
Morita succeeds in world's first large scale cultivation of Stevia (1974) and begins cultivation overseas (1985).
Being told that cultivation is very difficult and that 1kg of leaves costs as much as 1kg of coffee beans, the challenges seemed to be insurmountable.
However, results in Japan proved to be more than satisfactory; after gaining experience in several areas inside Japan and succeeding in developing an improved Stevia variety, the next step was to take the cultivation overseas.
After conducting tests in several countries around the world, China was eventually chosen.
Since then, more than 20 years have passed and Morita still continues to innovate and to improve the leaf itself with the same passion and zeal as before.
The discovery of new Steviol glycosides
If Morita's discovery of Rebaudioside A opened the way for better tasting natural sweeteners, Morita's development of the Rebaudioside A plant variety showed the way for consistent and efficient supply of these sweeteners.
However the quest does not end there.
Morita has since then discovered and patented new sweet components of the Stevia leaf, which bring the food & beverage industry one step closer to fulfilling the needs of the consumers for good tasting natural products.